Essays
Current releases from the archive.
Formatting the Abyss: A Requiem for Medium
An autopsy of Medium’s clap economy, showing how visibility metrics push writers toward safe formats, self-censorship and obedience while ambiguity, risk and real thinking quietly disappear.
The Illusion of Control
Wealth, health, fame and planning sit inside a control myth that collapses under chance and mortality.
The Great Diet Delusion
Modern diet and wellness culture operates as a system that moralizes eating, promotes optimization rituals and monetizes bodily anxiety through influencers, metrics and subscription-based solutions.
Threadbare Prophets: X.com and the Gospel of Grind
X.com thread culture uses viral templates, impression metrics and course funnels to turn hustle ideology into monetized performance and recycled promises.
Outsourcing the Struggle
AI-driven automation promises effortless living while eroding effort, virtue and the sense of purpose that comes from struggle.
Muscle, Curves and Market Fears
Fitness and beauty markets treat bodies as investment assets, turning physical ideals into performance metrics that monetize insecurity and constant optimization.
The Algorithm Ate My Goldmine
AI-driven YouTube automation schemes and the modern content hustle rely on algorithmic incentives, saturation and passive-income promises that trap creators in unpaid labor, burnout and illusionary success cycles.
The Ghost in the Scroll
AI-written content has triggered mass paranoia, unreliable detection tools and a cultural witch hunt over authorship. AI writing detectors and false positives intensify the obsession with "who wrote it," obscuring broader questions of authorship.
The Medium Is the Mirage
Medium's engagement incentives encourage clickbait self-help narratives, manufactured urgency and exaggerated income claims over accountable guidance.
The Simulacrum Selfie
Generative AI and synthetic media reshape visual credibility as deepfakes, beautification filters and AI influencers spread, eroding trust in images.
The Race to Riches & Fame
Platforms, metrics and comparison within hustle culture and influencer-driven ambition turn wealth and fame into a cycle of self-surveillance, overwork and burnout.
FOMO: The Fear of Other Morons' Opportunities
FOMO grows out of algorithmic feeds and hustle culture, where social comparison, constant self-optimization and metric-driven platforms convert everyday life into anxiety and distraction.











